Get your game discovered

Trail makes it possible to play native games in the browser. Make your game ultra-accessible and viral with the best WebGL player on the market —no sacrifices on performance or quality.

Why Trail?

A need for change

Current PC game distribution is holding games back.

The unnecessary complexity and inaccessibility of these decade-old platforms means that games on PC cannot enjoy the same phenomenon that is currently allowing their mobile counterparts to completely outperform every other type of content or media

We're changing that.

  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
SteamOrigin
  • Existing users
    11 steps
  • New users
    48 steps
Gamepad
Your game
$
$
$
$
$

Why Trail?

A need for change

Current PC game distribution is holding games back.

The unnecessary complexity and inaccessibility of these decade-old platforms means that games on PC cannot enjoy the same phenomenon that is currently allowing their mobile counterparts to completely outperform every other type of content or media

We're changing that.

  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
Gamepad
Your game
$
$
$
$
$
1
Accessibility

Trail removes all barriers and lets you run your game directly where the users are: in the browser.

  • Free to play
  • Progressive download
  • No installations
  • Automagic accounts
2
Shareability

Since players can invite their friends and followers with just a link, your game becomes as shareable as a cat video on YouTube. Literally.

3
Insight

Find out where your profits are coming from and keep track of acquisition, engagement, and conversion. Trail Insights™ gives you the full picture.

That's why we built Trail.

1
Accessibility

Trail removes all barriers and lets you run your game directly where the users are: in the browser.

You removed the paywall. We get rid of the rest. Making it possible for anyone to play your game with a single click.

  • Free to play
  • Progressive download
  • No installations
  • Automagic accounts
2
Shareability

Since players can invite their friends and followers with just a link, your game becomes as shareable as a cat video on YouTube. Literally.

3
Insight

Find out where your money is coming from and keep track of acquisition, engagement, and conversion. Trail Insights™ gives you the full picture.

See the difference

  • Trail
  • Others
  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
Gamepad
Your game
$
$
$
$
$
  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
SteamOrigin
  • Existing users
    11 steps
  • New users
    48 steps
Gamepad
Your game
$
$
$
$
$

Features & SDK

Developer-friendly SDK & APIs

Crafted to help you integrate, test and manage your game as quickly as possible. It’s the complete package for WebGL game development.

👪 FileKit

Instant Play

File-stream your game from the Trail Cloud. FileKit helps you improve loading time and helps your game use less RAM

Learn More →
⚙️ PerformanceKit

Smooth-as–butter-WebGL

✓ Dynamically adjust the graphics settings of your game based on each player’s hardware.

✓ Automated post-processing of your builds for optimal game performance.

Learn More →
💰️ PaymentsKit

Global payments

Get paid for your work without having to deal with complicated stuff. We'll take care of the VAT, sales tax, currencies, etc.

Learn More →

Unity Editor Extension

Say hello to the Trail SDK Editor Extension for Unity

Run & upload Trail builds. All from within Unity.

Test and debug your Trail integration before building.

Easily identify & fix common build issues.

Get developer access

Reach

A single click away from the entire Internet

Trail supports around 3 billion users. Nearly a third of these have a dedicated graphics card from NVIDIA or AMD. That's a billion gaming PC's, ready to play your game with a single click.

Reach Illustration

Performance

Finally possible

With the recent additions of WebGL 2.0, WebAssembly and our own proprietary Pigeoneer tech, the browser, via Trail, is finally able to provide a native quality gaming experience.

Monetization

You know best how to monetize your game

While Trail was invented with F2P games and demos in mind, every game is unique and has its own specific requirements when it comes to monetization.

Our Payments API supports a multitude of business models so that you can monetize your players as you see fit.

COMING SOON

Analytics

Learn. Adapt. Improve.

Trail Insights™ brings the analytics power of mobile app stores to the PC. It's finally possible to truly optimise for growth and ROI.

Acquisition

Reduce your cost per acquisition (CPA) by knowing which marketing channels perform the best in terms of acquisition and activation. With full attribution, you have a complete overview of both organic and paid growth.

Engagement

Increase your customer lifetime value (LTV) by improving retention and engagement. See how your game performs via cohort heatmaps, playtime statistics, DAU, WAU, MAU, stickiness, and much more.

Conversion

Reduce your customer acquisition cost (CAC) by seeing which marketing channels produce the highest quality users who convert to paying customers the most.

Making Trail possible

Our investors

Join the future - publish with Trail

Get developer access

Frequently Asked Questions

  • Is Trail a streaming service?

    Yes and no. Trail does file-stream game assets in order to provide an instant gaming experience but does not make use of video streaming since that would introduce a lot of input latency and impair gameplay. Not to mention the enormous bandwidth scaling costs it would mean for F2P games.

    Instead, thanks in part to our own technology, games on Trail run directly in the client's browser. Enabling a native quality experience.

  • Will you put ads in my game?

    No. We do not put ads in your games, nor do we put ads in Trail's own interface. Trail is completely free for end users (i.e. players).

    However, should you wish to have ads in your game, that is fully up to you and our service supports that.

  • How does Trail make money?

    Trail revenue-shares with game studios/publishers similar to how Steam, App Store, etc. does and takes a 20% cut. Trail does not directly monetize players. There is no subscription required nor does Trail make any use of ads.

  • What kind of games are you looking for?

    We believe high-quality F2P games have a lot to gain from the incredible accessibility of the browser. We also believe that multiplayer games have a lot to gain from the shareability Trail provides.

    If you are a premium game, Trail can leverage our technology to create accessible demo experiences to increase engagement and improve your marketing efforts, helping you drive more sales on Trail and other platforms.

    If you're interested in distributing your game on Trail just apply and we'll get back to you.

Want to know more?

Go check out the Docs or connect with our devs on Discord. We're always happy to help with any questions you might have.

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